A Discussion with Mark Gilbreath, CEO of LiquidSpace and one of the five contract recipients
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Creating a marketing list for your coworking business opens up opportunities to use email marketing it as a sales funnel tool to nurture leads, as a direct sales tool to sell to potential members and an indirect sales tool to promote other revenue-generating products and services that are relevant to your members.
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Common mindset traps for entrepreneurs and how to get "unstuck."
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Why selling coworking desks requires a different approach from selling flex offices.
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Customer Lifetime Value is a key metric for coworking space operators. Let's do a deep dive on how to measure it and how to use it to drive business decisions.
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Tracy Wilson, co-founder of SUPER, shares how coworking spaces looking to provide an up-level experience for their members and reduce environmental impact, can become a SUPER Certified Business.
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The SUCCESS brand is joining coworking with a new retail concept.
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Landlords are finding themselves with empty spaces once occupied by coworking space brands like WeWork, Spaces and Serendipity Labs. Marc Blum tells the story of how he survived a bankruptcy by tenant Spaces and through his entrepreneurial spirit, found a new opportunity.
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Content marketing can be overwhelming for coworking space owners and Community Managers. Taylor Mason shares the ROI for content marketing and two areas to focus on if you’re getting started.
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Coworking spaces are typically quiet for the summer season. Here are 6 things you can work on in your business to get ready to onboard new members in the fall.
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The co-warehousing model, how it overlaps with coworking, Saltbox's expansion through management agreements and more.
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Propmodo ran an in-depth article on the why lenders have a hard time valuing a building when one of the tenants is coworking. He argues that the lending community's resistance to coworking is limiting the ability for landlords to finance flex even when that's what the customer wants.
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Upsuite is an online marketplace for finding space to work or meet for you or your team. Ben Wright, the CEO and founder, shares his perspective on the 2021 coworking and flexible office market based on Upsuites' platform data.
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As coworking space owners, we are selling to potential members that are solution-aware and solution-unaware. Our website messaging must speak clearly and directly to both audiences. If you are not getting tours booked from your website, your website messaging is likely a main culprit.
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Mara Hauser is CEO of 25N Coworking and Principal of interiors design firm Workplace Studio. She shares what she's doing in her coworking space to align her design with post-COVID needs for privacy and some opportunities for up-sells.
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Kris Elliott has deep experience in the coworking industry. She started her career at Regus, then moved to Preferred Office Network, and today is the COO at Expansive which has 30 locaitons across the US. On this episode, she shares the story of their second re-branding and how they came out of COVID with consistent, positive Google Reviews, and how they're adapting their product mix to meet the needs of new customers.
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Each year, we publish a guide to the Coworking Tech Stack. The guide is organized by category and includes hardware, software, industry consultants and more.
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Dave Cairns shares his perspective on the role brokers will play as clients shift their real estate strategy to include more of a hub and spoke model, and to leverage more flex and coworking space.
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Roland Stanley shares his experience developing a coworking space to serve his local community, and how he expanded his physical space as well as his virtual networking membership during a global pandemic.
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Online marketing strategiest Reueben Lau shares his tips on how Coworking spaces might prioritize SEO activities and when to outsource.
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