211. One Thing you Can Do to Start Selling More Flex and Dedicated Desks
Potential members that tour looking for office space understand that "product" and they usually "need" it and value it enough to pay for it. Often they require privacy, a space to meet with clients, or make frequent ongoing phone calls.
Outside of major markets, you likely tour fewer potential members that come in looking for a flex desk or dedicated desk. These require more education and more of an "emotional" sell. Your sales funnel for offices is pretty simple. Google search --> tour --> close.
Your sales funnel for flex desks and dedicated desks might look more like this:
Learns about coworking from a friend after complaining about not being productive at home.
Searches "coworking near me" and starts following a couple of local spaces on Instagram.
Checks out membership options and considers budgeting $300/month for workspace.
Maybe signs up for a couple of local spaces' newsletters.
Reads member interviews to understand who works in a coworking space...
Sees an offer for a day pass...schedules a tour.
Has a great experience testing out the space.
Goes home and keeps thinking about whether or not to budget $300 to be more productive...can they get an ROI on that?
Reads another newsletter and gets a little FOMO over Waffle Wednesday....
You get my point. It's a different sell.
In this episode I share one marketing tactic you can use to start educating and attracting more coworking/flex desk users.
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