195. SEO and SEM Tips for Coworking Spaces with Reuben Lau

TODAY’S GUEST IS REUBEN LAU, ONLINE MARKETING STRATEGIST FOR COWORKING SPACES

Online marketing strategist Reuben Lau, shares his SEO/SEM expertise with us.

Reuben works with several coworking spaces to improve their organic search engine results, and he also helps them to develop Google ad campaigns that get results.

IN THIS EPISODE, REUBEN AND I DISCUSS:

What is SEO?
How do I know if my website has been optimized for SEO? What if it has not been?
When you're investing in SEO, what are the actual tactics? What gets done one-time? What do I need to make into a business process that gets done regularly?
What is the 80/20 rule for SEO? What are the 20% of SEO-related activities that will get you 80% of the results?
What SEO tactics can I do on my own? What can my Community Manager do? What do I need to outsource to an expert?
How is SEO different from SEM?
In a smaller market where there's not a lot of search volume, what is the interplay between SEM and SEO? How do I measure the ROI of running Google ads?
Should I set up and run Google ads on my own?

In the resources section below, you will find links to the resources that Rueben mentioned during the podcast.

If you’re in my mentorship program, you have access to a live Q&A call/recording that Reuben hosted for my students. Reach out to team@everythingcoworking.com if you are in the program and need help locating that recording.