202. "Underflexed" and "Overflexed" Markets - Ben Wright, CEO of Upsuite, Shares Coworking Market Data — Everything Coworking Program, Courses and Podcast

THE GUEST ON THIS EPISODE IS BEN WRIGHT, CEO AND FOUNDER OF UPSUITE

Upsuite is an online platform to help individuals and teams find workspace.

You should list your space on Upsuite to get access to leads that don’t come through your own website or Google my Business website.

The other reason to pay attention to platforms like Upsuite is that they have access to North American demand data, transaction data and pricing data. They see macro trends that individual operators don’t have access to. Their published insights are invaluable. Make sure to check out the Upsuite blog.

BEN, AND I DISCUSS:

Coworking/flex demand numbers by major markets (per Upsuite data)
Which markets are “over-flexed” and under-flexed” based on “demand by location?” Overall, demand in Q1 across North America was up 21% creating a benchmark for operators to use to look at their own demand.
Why people are going to the office? What drives people to leave their home office? How can operators leverage these insights for marketing messages?
Ben’s recommendation for product mix to match demand: Private offices + The living room you always wanted + Kitchen
Why Ben thinks we’ll see a tremendous shift to management agreements
Why Ben thinks the operators that survived the pandemic are here to stay.

If you’d like to optimize your business processes and marketing to be prepared for re-entry, we can help you with that in our mentorship program. To learn more about our mentor program, book a call with our team.