201. You Know What You're Selling...Do your Potential Coworking Customers?
Here is the photo referenced in this episode
IN THIS EPISODE, I DISCUSS:
If you’re a coworking operator or soon-to-be one, you opened your coworking space because you wanted to offer your members a better way of working.
You want them to be…
More productive
More confident
More clear on the next step in their business
More focused
Happier
Healthier
More connected….
But on your website, many of you sell them 10 day punch cards and dedicated desks.
If you are marketing a coworking space, you have two audiences - those that know what you're selling and those that don’t.
Your first audience is problem + solution aware.
Your second audience is maybe not aware that they have a problem, and not aware that you can solve it.
The solution needs to be clear to your potential member, not just to you.
You have no chance in succeeding if you are selling a solution that your end-user doesn’t know they need or doesn’t know that you sell.
On this podcast episode, I share two case studies from my mentor calls and some “clear messaging” and “confusing messaging” examples from coworking websites.
If you need help with your sales funnel, our mentor program can help. Book a free call to learn more.
RESOURCES MENTIONED IN THIS PODCAST:
SEO cheat sheet based on Reuben Lau’s training for our Community Manager University program
Good messaging examples:
Related podcast episodes:
Episode # 185 featuring Trina K from Ecom Spaces
Episode # 194: The Importance of Walking in Your Customer’s Shoes
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