433. EVENTS, SPONSORSHIPS, AND A FULL CAFÉ: HOW LESLIE BAILEY DIVERSIFIED HER COWORKING REVENUE
What if the real money in your coworking space isn’t the desks at all? That’s exactly what Leslie Bailey discovered running Maven Space, a 15,000-square-foot coworking space, event venue, and social club she built in downtown Indianapolis with no private offices at all. Leslie’s background wasn’t real estate or hospitality. Coworking operators come from all […]
432. HOW ONE COWORKING OPERATOR TURNED EVENT SPACE INTO A SECOND REVENUE ENGINE
What happens when a coworking operator refuses to think small? Gina Schreck has built far more than a coworking space. Over the years, she’s transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community under one roof. In this conversation, Gina shares the story behind that growth, […]
What a Full-Funnel Coworking Marketing Dashboard Looks Like
Every coworking operator eventually asks the same question: is our marketing actually working? This is the full-funnel marketing dashboard I build to answer it — one view that follows a prospect from the very top of the funnel all the way to booked revenue. It pulls website traffic and Google Business Profile activity at the […]
430. WHY YOUR VIRTUAL MAIL PROGRAM MAKES 3% AND THEIRS MAKES 30
What would it look like if virtual mail made up 30% of your revenue instead of two or three percent? That’s the gap this episode of Everything Coworking is built around. The most profitable coworking operators aren’t treating mail as a line item nobody revisits. They’ve built it into a real, growing piece of the […]
400. SHOULD I COPY THE SWITCHYARDS MODEL?
Switchyards has become one of the most talked-about concepts in the coworking world, a self-described “neighborhood work club” that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems? In this episode, I sit […]
399. WHAT BOUTIQUE GYMS AND PLAY CAFES CAN TEACH US ABOUT COWORKING REVENUE
Coworking operators often assume that flex desks and memberships will drive the business model—but what if that’s not actually true? In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true […]
398. CREATING SPACE FOR PARENTS: MEGAN DONOVAN ON COWORKING + CHILDCARE
Balancing career and parenthood isn’t easy, and for many parents, traditional childcare options just don’t fit. Megan Donovan, founder of Shift Work and Play, set out to change that. After leaving a career in policy and advocacy, Megan built a coworking model that offers parents dedicated work time while their kids enjoy structured play sessions, […]
397. CREATING ACCESS + COMMUNITY FOR PRIVATE PRACTICE PROFESSIONALS: SAMANTHA BARASH ON THE PRACTICE COLLECTIVE
What happens when a dietitian starts a private practice, sees a gap in support for clinicians, and decides to fix it herself? You get The Practice Collective – a coworking model built specifically for practitioners in nutrition, wellness, and mental health. In this episode, Samantha Barash shares how she went from running her own nutrition […]
396. THE HIDDEN COST OF SETTLING: HOW TO HANDLE A TEAM MEMBER WHO’S NOT A FIT
One of the toughest parts of running a coworking space is managing people. What do you do when your community manager—or any team member—isn’t living up to expectations? Do you settle, or is it time to make a transition? In this episode of the Everything Coworking Podcast, Jamie Russo walks through the signs that your […]
395. THE “CHICKEN OR EGG” OF OPENING A COWORKING SPACE
If you’re launching a coworking space and feel like you’re doing everything out of order, welcome to the club. In this episode, I share the “chicken or egg” paradox of starting a space. That messy, exhilarating, and sometimes disorienting phase where you’re working on your vision, talking to brokers, crunching numbers, and trying to figure […]
