436. DON’T REVERSE ENGINEER THE COWORKING SPACE YOU LOVE
What if the coworking space you love is not actually profitable? There is a pattern I see over and over with people who want to open a coworking space. You visit one you like, the flex desks are full, the meeting rooms are in use, the design is great and the staff is warm. You […]
435. TWO STRATEGIES TO KEEP YOUR REVENUE PLANS ON TRACK WHEN YOU’RE LAUNCHING A NEW COWORKING SPACE
What if the biggest threat to your coworking space’s revenue isn’t empty offices—but the decisions you make to fill them? Launching a new coworking space comes with a difficult financial reality: your rent and other fixed expenses often begin on day one, while reaching stabilized occupancy can take much longer. That makes it critical to […]
434. THE AMENITY STRATEGY THAT WON JOSH KAPLAN A LEASE: INSIDE CLUBHOUSE WORK & GOLF
What happens when a golf simulator in your garage turns into a 25,000-square-foot coworking business? For Josh Kaplan, founder of Clubhouse Work & Golf, the idea started with a group of friends wondering how hard it could be to rent a warehouse, set up a golf simulator, and have somewhere to work and play during […]
433. EVENTS, SPONSORSHIPS, AND A FULL CAFÉ: HOW LESLIE BAILEY DIVERSIFIED HER COWORKING REVENUE
What if the real money in your coworking space isn’t the desks at all? That’s exactly what Leslie Bailey discovered running Maven Space, a 15,000-square-foot coworking space, event venue, and social club she built in downtown Indianapolis with no private offices at all. Leslie’s background wasn’t real estate or hospitality. Coworking operators come from all […]
432. HOW ONE COWORKING OPERATOR TURNED EVENT SPACE INTO A SECOND REVENUE ENGINE
What happens when a coworking operator refuses to think small? Gina Schreck has built far more than a coworking space. Over the years, she’s transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community under one roof. In this conversation, Gina shares the story behind that growth, […]
What a Full-Funnel Coworking Marketing Dashboard Looks Like
Every coworking operator eventually asks the same question: is our marketing actually working? This is the full-funnel marketing dashboard I build to answer it — one view that follows a prospect from the very top of the funnel all the way to booked revenue. It pulls website traffic and Google Business Profile activity at the […]
430. WHY YOUR VIRTUAL MAIL PROGRAM MAKES 3% AND THEIRS MAKES 30
What would it look like if virtual mail made up 30% of your revenue instead of two or three percent? That’s the gap this episode of Everything Coworking is built around. The most profitable coworking operators aren’t treating mail as a line item nobody revisits. They’ve built it into a real, growing piece of the […]
400. SHOULD I COPY THE SWITCHYARDS MODEL?
Switchyards has become one of the most talked-about concepts in the coworking world, a self-described “neighborhood work club” that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems? In this episode, I sit […]
399. WHAT BOUTIQUE GYMS AND PLAY CAFES CAN TEACH US ABOUT COWORKING REVENUE
Coworking operators often assume that flex desks and memberships will drive the business model—but what if that’s not actually true? In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true […]
398. CREATING SPACE FOR PARENTS: MEGAN DONOVAN ON COWORKING + CHILDCARE
Balancing career and parenthood isn’t easy, and for many parents, traditional childcare options just don’t fit. Megan Donovan, founder of Shift Work and Play, set out to change that. After leaving a career in policy and advocacy, Megan built a coworking model that offers parents dedicated work time while their kids enjoy structured play sessions, […]
