432. HOW ONE COWORKING OPERATOR TURNED EVENT SPACE INTO A SECOND REVENUE ENGINE

What happens when a coworking operator refuses to think small?

Gina Schreck has built far more than a coworking space. Over the years, she’s transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community under one roof.

In this conversation, Gina shares the story behind that growth, the risks that came with it, and the mindset that’s helped her create one of the most unique coworking spaces in the industry.

In this episode, we cover:

  • How Gina expanded from 10,000 to 50,000 square feet—and why she nearly walked away from the opportunity
  • The unexpected role her daughter played in managing the expansion
  • Why event space has become an important part of her business model
  • How her podcast studio supports her community
  • What it takes to build a space that’s more than just a place to work
  • How she thinks about hospitality, community, and creating an experience members want to come back to
  • Why understanding your ideal member shapes every decision she makes

Whether you’re thinking about expanding your space, adding new revenue streams, or strengthening your community, Gina offers an honest look at what’s worked, what hasn’t, and the lessons she’s learned along the way.

Companion Article

How One Coworking Operator Turned Event Space Into a Second Revenue Engine

Underused space on nights and weekends can become a serious second revenue stream. Here’s how one operator built an event business that rivals her coworking income.

Read on Allwork.Space →

Resources Mentioned in this Podcast:

Gina on LinkedIn

 

The Village Workspace website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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