What happens when a golf simulator in your garage turns into a 25,000-square-foot coworking business?
For Josh Kaplan, founder of Clubhouse Work & Golf, the idea started with a group of friends wondering how hard it could be to rent a warehouse, set up a golf simulator, and have somewhere to work and play during the winter.
Three years later, Clubhouse Work & Golf has its first location in Denver, sold out its 50 private offices in less than 13 months, and is opening a second location.
In this episode, Josh and I talk about:
- How he went from an 18-year career in software to launching a coworking business
- Why it took nearly three years and 30–40 failed deals to finally get the first location open
- How golf became the hook, but hospitality and design became a much bigger part of the value proposition
- What Josh learned from his first location and is applying to the second
- Why he’s deliberately taking a conservative approach to expansion
- How his team has evolved as he moves away from day-to-day operations
- And why he believes Clubhouse Work & Golf can eventually scale beyond Denver
I love Josh’s story because it’s a great example of building something genuinely differentiated instead of trying to create another version of the same coworking space.
And the golf is only part of the story.
Companion Article
Events, Sponsorships, And A Full Café: How Maven Space Diversified Its Coworking Revenue Streams
How Maven Space built event revenue, a sponsorship program, and a full café into a 15,000 square foot floor with no private offices.
Connect with Josh: Clubhouse Work & Golf’s | LinkedIn
