with Real Estate and Flex Office Market Consultant, Mike Abrams.
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In this episode we're talking about who you serve and how the potential membership for coworking has evolved.
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Last week, I walked through the key areas of our business that we should question post-COVID.
In this episode, I do a deep dive on the aspects around “What you sell” that you should review/consider updating.
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Things have changed. You must question all aspects of your coworking business. I like to refer to this shift as “The New Rules of Engagement.”
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Coworking spaces tend to promise a lot to potential members. Hospitality, community, productivity, business growth...it's harder than it looks to actually deliver on all of those promises. In this episode, I talk about my experience touring local coworking spaces as a potential member...and the sheer disappointment I experienced.
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Phil Kirschner, Senior Expert, McKinsey Real Estate and Organizational Transformation practices, has a pretty unique perspective on coworking & flexible workspace. On this episode, he shares a personal experience using a coworking space for a last-minute client call first thing in the morning...and how that sent off both literal and figurative alarms for him.
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Mitch Gray, small business consultant and author of “How to Hire and Keep Great People” shares his insights around hiring and how to get out of the mindset that “it’s really hard to find good people right now.”
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Cofounders Amirh Davis and Christina Gutierrez opened Pillar Cowork to combine coworking and childcare to serve working parents in Lafayette California.
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Asset owner MRP Realty launched its own coworking brand which it grew outside of its own assets, taking leases with other landlords. After years of growth and learning, they brought their operational and hospitality expertise back in house under the brand Heyday Properties.
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Musician and single mom raises money (from female investors) to open a 25,000 square foot work and culture club. Kwench is a full-service work & culture club for creative, ambitious thinkers & doers who seek more.
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How to create operating income and long-term wealth by running a coworking space out of a building that you own.
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Adam and Zach, co-owners of Workspace Collective in Ocala, Florida, opened their first coworking space in October 2019 in a house built in 1890. They opened their second location in June of 2021 in a 7,000 square foot modern, industrial building downtown.
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Ben Wright is the Head of Flexible Office Solutions at Squarefoot and the founder of Upsuite, a platform for finding and booking flexible office space. Upsuite mines its search and transaction data for insights that can help operators consider the right moves to make for their business.
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Jenny Poon is the CEO and founder of CO+HOOTS coworking in Phoenix, AZ. She is a true OG in the coworking industry with a wealth of experience to share.
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Justin and Kelly are co-owners of FLOCC Studio in Dallas, TX. Kelly is also a sculptor and Justin is also a photographer and the founder of a digital lighting school.
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A Discussion with Mark Gilbreath, CEO of LiquidSpace and one of the five contract recipients
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Creating a marketing list for your coworking business opens up opportunities to use email marketing it as a sales funnel tool to nurture leads, as a direct sales tool to sell to potential members and an indirect sales tool to promote other revenue-generating products and services that are relevant to your members.
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Common mindset traps for entrepreneurs and how to get "unstuck."
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Why selling coworking desks requires a different approach from selling flex offices.
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Customer Lifetime Value is a key metric for coworking space operators. Let's do a deep dive on how to measure it and how to use it to drive business decisions.
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