HOW TO PRE-SELL YOUR COWORKING SPACE
Mindset and Marketing – 2 Different Approaches to Pre-Selling a Coworking Space. Mindset is everything. You can know the numbers, have your marketing plan in a spreadsheet, and have read all the right books, but if your mindset as you market your space isn’t right, you’re likely to be disappointed by the results of your […]
COWORKING CASE STUDY: CAN I MAKE MONEY ON A COWORKING/ COWAREHOUSING SPACE?
The following question was posted to the Everything Coworking Facebook Group. It’s a hefty question that requires a response too long and detailed for a Facebook Group, so I thought I’d answer The Poster’s questions here. First, there are a couple of Everything Coworking podcast episodes that I suggest the Poster, and anyone with similar […]
5 STEPS TO CREATING A COWORKING MEMBER EVENT PROGRAM
The topic of member events is always a hot one for new operators and for experienced operators that know that those that play together stay together. Our new Community Manager University group has been sharing member event wins in our private Slack Group and some questions have come up from the newer folks in the […]
YOUR COWORKING BUSINESS IN 2020: 5 THINGS TO FOCUS ON TO DRIVE GROWTH AND MAKE AN IMPACT
WHAT’S THE GOAL OF FOCUSING ON THE RIGHT THINGS IN 2020? 1. Get more members 2. Keep more members 3. Make an impact and meet your financial goals Get more members: Most of us are always looking to add to our membership – more members is generally good for our bottom line and good for […]
THE DANGER OF 5 DAY AND 10 DAY COWORKING MEMBERSHIP PASSES
THE TENSION… TELL ME IF YOU CAN RELATE? You open your coworking space. You want to sell memberships. No, “want” doesn’t quite describe the feeling… You are desperate to sell memberships. You open with expenses and quickly need to build revenue to cover them. You tour people that are candidates for a coworking membership but they […]
WHY A BONUS STRUCTURE MAY NOT MAKE SENSE FOR A COWORKING COMMUNITY MANAGER
When operators hire Community Managers, they have often been running the space themselves for some time and get really anxious about replacing themselves with someone who cares as much as they do about the business. One way to align interests is to create a bonus structure that rewards the community manager based on revenue, or […]
CORONAVIRUS IMPACTS ON COWORKING SPACES
WHAT IS THE RISK OF CORONAVIRUS TO OUR COWORKING BUSINESSES? In this post, I want to help you get your business better prepared for unexpected stress such as the Coronavirus. We will cover: If you aren’t feeling the impact of the virus, you are likely in a geographic area that has not had many […]
WHO DO YOU SERVE IN YOUR COWORKING SPACE?
If you are working on opening a coworking space, the single most important step you can take to ensure your success is to determine very precisely the profile of your target member. If you do that, and then make all following decisions based on that profile, then you are set up for success. If you […]
EMPOWERING SPACES: STORIES OF WOMEN-LED COWORKING
In this episode, we feature a special guest: a female coworking space owner who has created a coworking space specifically for women. Join us as we explore her journey, discussing the motivations behind her space, the unique offerings it provides, and the challenges she has faced. Gain valuable insights into the benefits of coworking for […]
ELEVATING FURNITURE PROCUREMENT FOR COWORKING SPACES WITH LANCE AMATO
🎙️ On this episode, I sit down with Lance Amato, an esteemed architect and industry expert, to explore how Canoa Supply is revolutionizing furniture purchasing for coworking space operators. đź’ş Lance shares his invaluable insights on how Canoa Supply can help operators buy better furniture that offers superior quality, innovative design, and sustainability. With his […]
