Talent acquisition and retention is a hot topic today, especially for local, brick and mortar businesses like coworking spaces. Bryan Adams, CEO of Ph.Creative, shares his perspective on creating an Employer Value Proposition (EVP), and misconceptions and common pitfalls of conventional employer branding strategy.
Read MoreHow Gather, a regional coworking operator near Richmond, VA, developed a comprehensive marketing strategy and implemented Hubspot to manage and track it.
Read MoreHow Feather solves the problem of on-demand, financeable furniture for coworking spaces.
Read MoreQuestions answered that were posted to the Everything Coworking FB Group.
Read MoreAs a coworking business owner, you gotta know your numbers. Do whatever it takes to get into the habit of reviewing your goals and progress against those goals every single week.
Read MoreJim Heid is my guest on this episode. Jim has accumulated 40 years (yikes!) focused on the built environment - how we build community, how we improve the quality of life in towns and cities, and how real estate development can and should play an outsize role in improving people's lives.
Read MoreWho uses flex desks and hot desks in coworking spaces? For what type of work? For what type of impact on their day? Figure this out for your market and then market to them.
Read MoreI pulled a sampling of tips/nuggets from our 2021 Flight Group meetings to share with you to get you thinking about what you might pursue in 2022.
Read MoreThe Flex Industry is light on data. OfficeRnD's data team is helping to solve that problem through the launch of the FlexIndex.
Read MoreToday’s VAs can help you with almost anything you or your coworking space members need to support your business without committing to a full-time hire.
Read MoreExamining your real coworking business estate structure post-COVID.
Read MoreThings have changed. You must question all aspects of your coworking business. I like to refer to this shift as “The New Rules of Engagement.”
This is the third episode in a series on “The New Rules of Engagement.” In the first episode of the series, I walked through the key areas of our business that we should question post-COVID.
In last week’s episode, I did a deep dive on the aspects around “What you sell” that you should review/consider updating. This week, we’re questioning who you serve.
Read MoreThings have changed. You must question all aspects of your coworking business. I like to refer to this shift as “The New Rules of Engagement.”
Last week, I walked through the key areas of our business that we should question post-COVID. In this episode, I do a deep dive on the aspects around “What you sell” that you should review/consider updating.
Read MoreThings have changed. You must question all aspects of your coworking business. I like to refer to this shift as “The New Rules of Engagement.” In this episode, I walk through the areas of your coworking business that we should question:
Who you serve
What you sell
How you market
Your real estate structure
Coworking spaces tend to promise a lot to potential members. Hospitality, community, productivity, business growth...it's harder than it looks to actually deliver on all of those promises. In this episode, I talk about my experience touring local coworking spaces as a potential member...and the sheer disappointment I experienced.
Read MorePhil Kirschner, Senior Expert, McKinsey Real Estate and Organizational Transformation practices, has a pretty unique perspective on coworking & flexible workspace. On this episode, he shares a personal experience using a coworking space for a last-minute client call first thing in the morning...and how that sent off both literal and figurative alarms for him.
Read MoreConvert the scheduled tour to an actual tour, the DNA of a great tour experience, and the tour follow-up.
Read MoreConverting website visitors into tours.
Read MoreAn overview of the sales funnel and the top of the sales funnel - getting visitors to your website.
Read MoreMitch Gray, small business consultant and author of “How to Hire and Keep Great People” shares his insights around hiring and how to get out of the mindset that “it’s really hard to find good people right now.”
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