Things have changed. You must question all aspects of your coworking business.
I like to refer to this shift as “The New Rules of Engagement.”
Last week, I walked through the key areas of our business that we should question post-COVID.
In this episode, I do a deep dive on the aspects around “What you sell” that you should review/consider updating.
IN THIS EPISODE, I TALK ABOUT:
FLEXIBILITY
- Gym analogy – they don’t sell just a treadmill
- Mix and match product (for individuals AND corporate)
- Coworking + bucket of office hours
- Shared private office space
- Less than full-time commitment
- But be careful not to have a plan for every member
- Packages for quarterly offsites
PRIVACY
- Private, dedicated desk rooms
- Access to office
- More phone booths. If you’re not selling open space, you probably need more phone booths.
HQ MODEL
- Consider a landlord partnership on this
- Furnished
- Tech-ready
- One point of contact
- Models to check out:
- Expansive Smart Suites
- Canvas by Industrious
- HQ by IQ
- Suites by Hub Australia
- Launch Workplaces: Move-In Ready Team Suites
- Independent operators – The Post
OTHER SHARED SPACE MODELS OUR COWORKING STARTUP SCHOOL STUDENTS ARE PURSUING
- Cowarehousing
- Shared medical office
- Coworking + Coffee bar
OTHER SOURCES OF REVENUE
- Vending/snack bar
- VA services
- Virtual office + digital mail + GMB listing
- Coffee bar/Coffee Delivery/Coffee access for hotel
Everything Coworking Featured Resources:
- Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
- Community Manager University
- Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
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For the transcription of this episode, click here.
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