If you’ve been running a coworking space for more than a year, you probably know the seasonal shift we’re talking about. One moment, your space is buzzing with energy—everyone is grinding through their Q2 goals, flex desks are full, meeting rooms are booked solid. Then, suddenly, half your members are posting beach photos, working “remotely” from their summer cabins, or juggling kids home from school. Your once-packed coworking space starts to feel eerily quiet.
For some spaces, summer brings the opposite challenge. If you’re in a vacation hotspot or a city that attracts remote workers, summer can be a goldmine of opportunity—if you plan for it. Either way, summer is coming, and now is the time to strategize.
Let’s dive into three proven strategies to help you keep your coworking space profitable (and maybe even growing) during the summer months.
1. Build (or Optimize) Your Virtual Mail Program
If you don’t have a virtual mail program yet, now is the time to get one up and running. A solid virtual mail offering brings in predictable revenue that doesn’t disappear when members go on vacation.
Here’s why it works:
- Once someone sets up a business address, they don’t want to change it. It’s a hassle to update mailing addresses on official documents, websites, and business cards.
- This means reliable, long-term revenue—even through the slow summer months.
- It requires almost no physical space (just a filing cabinet for mail sorting), and the profit margins are great.
Steps to Get Started with Virtual Mail
- ice (e.g., basic mail collection vs. mail scanning and forwarding).
- Optimize your website for sign-ups. Make sure your virtual mail plans are easy to find and that members can sign up online without friction.
- Use referral partners. Accountants, attorneys, and business coaches often have clients who need a professional business address.
Already running a virtual mail program? Use Q2 to fine-tune it:
- Make sure your pricing is competitive.
- Promote it to your current members (many don’t even realize it’s an option!).
- Ensure the sign-up process is seamless and can be done 100% online.
If you need help setting up or optimizing your program, check out our Mailbox Money Maker Challenge at MailboxChallenge.com.
2. Offer an Annual Membership Option
Most people are commitment-phobic—until they aren’t. You might not get brand-new members to commit to an annual membership right away, but existing members who already love your space? They’re primed for it.
Why Annual Memberships Help in Summer
- You lock in revenue so members aren’t canceling or pausing their memberships in July and August.
- It improves retention—once people commit for a year, they’re less likely to leave.
- It gives you predictable cash flow, making it easier to plan for the year ahead.
How to Make Annual Memberships a No-Brainer
Instead of just offering a discount for paying upfront, create an irresistible package:
- Exclusive perks: Free consulting sessions with business coaches, attorneys, or accountants in your space.
- Extra meeting room credits or guest passes to make it even more valuable.
- Special events only for annual members.
- Swag or discounts at local businesses (think coffee shops, gyms, or massage therapists).
💡 Not sure how to sell this? Consider an automated upsell for existing members after three months of membership. If they’re already coming regularly, they might be willing to commit long-term.
3. Create a Summer Flex Pass or a BOGO Deal
If summer tends to be slow, don’t fight it—lean into it. Use the season as an opportunity to attract new members who might not otherwise try coworking.
Ideas for a Summer-Only Offer
- Summer Flex Pass:
- A 10-day or 20-half-day pass that’s valid from June to August.
- Perfect for parents juggling summer camp schedules.
- Great for hybrid workers who don’t want a full membership but need a reliable place to work occasionally.
- Remote Worker Summer Pass:
- Market this to travelers or remote workers who are in town for a limited time.
- If you’re in a tourist-friendly area, now’s the time to get in front of digital nomads looking for a reliable workspace.
- BOGO (Buy One, Get One) Deals:
- Buy one month, get the next month free.
- Buy one membership, gift one to a friend or spouse.
- This taps into the psychology of accountability—people are more likely to come consistently if they have a coworking buddy.
A Real-World Example: Kim Lee at The Forge
Kim Lee, the owner of Forge in Birmingham, Alabama, runs a BOGO deal every summer, and it works like a charm. She offers “Buy One Month, Get One Free” to attract new members who may not have considered coworking before. This strategy is brilliant because:
- It gives people time to build a routine in the space, making them more likely to stay after the promo ends.
- It creates a low-risk way for people to experience the value of coworking without a long-term commitment.
- It works especially well for teachers, students, and seasonal professionals looking for a flexible workspace over the summer.
If you’re not at full capacity, running a BOGO offer is a fantastic way to get new faces in the door—and once they experience the community, they might just stick around.
Market Your Summer Offer Aggressively
- Target locals who have summer visitors. Some members won’t need space over the summer, but their out-of-town friends or family might!
- Use paid advertising. Organic social media won’t reach enough people. Invest in Facebook or Instagram ads to get in front of your ideal audience.
- Encourage referrals. Members know people who could benefit from coworking—make it easy for them to invite a friend.
💡 Need marketing materials for a BOGO or referral program? Our Community Manager University has done-for-you email templates, promo graphics, and social media posts ready to go.
Bonus Tip: Remind Parents Why They Need You
Let’s talk about parents for a second. Many of them will hit summer and realize (too late) that working from home with kids underfoot is not a good idea.
Use your marketing to get ahead of this pain point:
✅ Remind them that their teenagers will be asking for rides every 20 minutes.
✅ Suggest your space as a retreat from summer chaos.
✅ Offer flexible memberships designed for the summer schedule.
If your space happens to be near a camp or summer program, consider partnering with them for a special “work while they play” package.
Plan Now, Relax Later
Right now, summer feels far away, but trust me—it sneaks up on you. If you start preparing now, you can go into the season feeling confident instead of scrambling.
Quick Recap:
✅ Launch or optimize your virtual mail program to create reliable revenue.
✅ Offer an annual membership option with compelling perks.
✅ Get creative with summer promotions—Flex Passes, BOGO deals, and remote worker packages.
✅ Market early and aggressively to make sure members (and their friends) know about your summer solutions.
Want help building a custom summer strategy for your coworking space? Our Coworking Mentorship Program is designed to help space operators like you create predictable, profitable revenue streams year-round.
🚀 Book a discovery call now at coworkingmentorship.com.
Let’s make this your best summer yet!
