IS YOUR COWORKING SPACE LOSING LEADS BEFORE YOU EVEN KNOW THEY EXIST?
You’ve done the hard work. Your coworking space is beautiful. Your marketing is humming. Leads are coming in. But there’s one thing that might be quietly killing your sales—and it’s happening before you ever get a chance to talk to your prospects. It’s called “speed to lead.” WHAT DOES “SPEED TO LEAD” MEAN FOR COWORKING […]
HOW LESLIE BAILEY BUILT A COWORKING BUSINESS MODEL AROUND EVENTS, FOOD & BEVERAGE, AND CORPORATE SPONSORS
When Leslie Bailey launched Indy Maven, it wasn’t supposed to be a coworking space. It started as a digital media company for women in Indianapolis. But when her audience began asking for a physical space, Leslie leaned in—and Maven Space was born. What made her model stand out wasn’t just coworking. It was her ability […]
WELCOME TO THE MILKY WAY: COSPACE INDY LAUNCHES A STELLAR NEW WEBSITE (AND A WHOLE LOT MORE)
We love seeing coworking spaces come to life—not just physically, but digitally. We’re excited to give a big congratulations to CoSpace Indy on the launch of their brand-new website: codespaceindy.com. It’s bold, on-brand, and perfectly reflects the creative, funky, slightly space-obsessed personality of the CoSpace community. We’ve had the privilege of working with the CoSpace team […]
COWORKING SPACES – KEY PERFORMANCE INDICATORS FOR SUCCESS
Setting goals and tracking progress towards them is important to running any successful business. Here’s a famous quote attributed to Yogi Berra: THIS ARTICLE COVERS: A Key Performance Indicator, or KPI is: “A quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.” — GOOGLE DICTIONARY There are […]
COWORKING SALES FUNNEL DISSECTED
“If you build it, they will come.” This is the line from the 1989 movie Field of Dreams that has led small business owners down the path of failure for decades. There are a few other reasons that businesses fail, which I addressed in episode #83 – Top 5 Reasons Why Coworking Spaces Fail. The […]
TOP 10 CHECKLIST FOR FINDING YOUR NEXT COWORKING SPACE
WHEN SHOULD YOU START LOOKING AT A COWORKING SPACE? Initiating the search process for a coworking space can feel intimidating, it’s sort of the “this sh*t’s getting real” point. If you commit to doing a space, start your search process before you think you’re ready (or feel ready). Three reasons for starting before you feel […]
GIVING TOURS WITH A FOCUS HIGHER UP ON THE HIERARCHY OF NEEDS
When you think about different ways to improve your tour of your coworking space for a potential member, you often think about things like pricing or how to close the deal. I had a podcast listener email a question that really resonated with me about tours. She wanted to know what tangible items needed to […]
COWORKING KEY PERFORMANCE INDICATORS – A GUIDE TO WHAT TO TRACK IN YOUR BUSINESS
One of the ways we’ve been building our coworking community here at Everything Coworking is through various social media platforms, such as our Facebook group and our private Slack channel. We have great conversations, but during one of those conversations there were a lot of similar questions: Between Michael Everts from Shared Space in Atlanta […]
HOW BIG SHOULD MY COWORKING SPACE BE?
How Big Should my Coworking Space Be? One of the first questions you should ask yourself is, how big should my coworking space be? This will drive a lot of the decisions you’ll make about this business from whether or not you pursue this full time to startup costs, to space search to product mix […]
HOW TO PRE-SELL YOUR COWORKING SPACE
Mindset and Marketing – 2 Different Approaches to Pre-Selling a Coworking Space. Mindset is everything. You can know the numbers, have your marketing plan in a spreadsheet, and have read all the right books, but if your mindset as you market your space isn’t right, you’re likely to be disappointed by the results of your […]
