WHY NEWSLETTERS SHOULD BE A PART OF YOUR MARKETING MIX FOR YOUR COWORKING SPACE
Did you know…. A newsletter can be a simple and effective part of your marketing mix. One simple, consistently formatted can serve both your existing members and your potential members (anyone on your email list that is not already a member). IN THIS EPISODE, WE COVER: Everything Coworking Featured Resources: Resources Mentioned in this Podcast: […]
WHAT IS THE REAL ROI ON SOCIAL MEDIA FOR YOUR COWORKING SPACE?
In this episode, we’re diving into the ROI of organic social media for coworking spaces. Social media may not be the best marketing tactic for coworking spaces. COWORKING SPACES GENERATE MORE REVENUE BY: Social media isn’t the best marketing tactic to get these results. Instead, focus on strategies that will directly boost your bottom line. […]
DAVID BROWN ON WHY HE’S OVERSOLD HIS FLEX DESKS IN HIS TWO LONDON NEIGHBORHOOD COWORKING SPACES
David moved his family of 5 to London from North Carolina in 2019 and attempted to open his first coworking space in a London neighborhood in 2020. That didn’t go well until mid-2020 when the neighborhood needed Good Space and good community. WHAT IS IT ABOUT GOOD SPACE AND THE TEAM THAT DRIVES THEIR FLEX […]
5 REASONS COWORKING SPACES FAIL (2022 UPDATE)
If you are working on a first location or an expansion, there are a few things you need to get right to position your coworking business for success. Four of the most common mistakes that lead to space failure are decisions that are made before you even open a space. You can’t out-market or out-operate […]
FIONA MAYOR ON SEO MAGIC, DRIVING MEETING ROOM REVENUE AND STARTING AN INDUSTRY ASSOCIATION
Fiona Mayor is the Founder at The Thrive Network. Director of Pop Media – Web Design & Social Media Agency. She is also the Co-Chairperson of Flexible Workspace Australia. WE TALK ABOUT: Everything Coworking Featured Resources: Resources Mentioned in this Podcast: Looking to connect with other podcast listeners? Join us in the Everything Coworking Facebook […]
HOW MANY FLEX DESKS SHOULD MY COWORKING SPACE HAVE?
In this episode, we talk through a common question – how many flex desks should I have…and.. how many times can I oversell them? We talk about the importance of validating your market demand for flex desks, what assumptions to include in your pro forma (if you’re just starting) and what you might do if […]
MARK GILBREATH, CEO OF LIQUIDSPACE A PLATFORM THAT ENABLES ANYONE TO WORK FROM WHERE IT WORKS
Mark Gilbreath is the CEO of Liquidspace, a Hybrid Workplace Management Platform. We talk about the core premise that whether you’re a one-person startup company in Berlin, or whether you’re Stripe or Spotify or the U S government, companies are challenging their workplace and real estate and HR organizations to be radically more agile. WE […]
THE DYNAMIC DUO ON THEIR SPACE-AS-A-SERVICE BUSINESS: SELF-STORAGE, COWORKING AND CO-WAREHOUSING
Meet Laura and Dave Fisher – the quintessential EOS visionary and integrator. They opened their first 15,000 square foot coworking space in 2020 on top of a self-storage facility in Sugar Land, TX in a building they built from the ground up. They are now working on a 50,000 square foot co-warehousing facility in Houston, […]
What’s Working for Coworking Spaces Running Google Ads?
Reuben Lau is a digital strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google […]
HOW TO PRICE YOUR COWORKING SPACE OFFICES
Pricing is both art and science. In this episode, we talk about rules of thumb for pricing your coworking office spaces: Everything Coworking Featured Resources: Looking to connect with other podcast listeners? Join us in the Everything Coworking Facebook Group! If you enjoyed the podcast, please leave us a review on Apple Podcasts. It’s the […]
