Gather, a regional coworking operator near Richmond, VA, had a world-class “product,” but was looking to up-level its marketing and sales tools and processes. They partnered with member Rick Whittington, a local marketing agency owner, to design a comprehensive marketing strategy and implement HubSpot as the primary tool to manage and track their marketing efforts.
My guests on today’s show are: Rick Whittington: President of Whittington Consulting and Caroline Prettyman: Senior Account Strategist, Whittington Consulting.
IN THIS EPISODE, RICK, CAROLINE AND I DISCUSS:
- Gather’s goals to develop a comprehensive marketing strategy that could support its 7+ locations.
- The process that Rick’s agency went through to conduct a needs analysis and identify gaps in systems/processes and tools.
- Some of the specific strategies that Gather implemented – a more robust CRM, reporting dashboards, promotional landing pages, Google Ads, a 3D, online tour used as a “lead” magnet.
- Gather’s implementation of HubSpot as their CRM and content marketing hub.
- What worked, what didn’t.
Everything Coworking Featured Resources:
- Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
- Community Manager University
- Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
- Whitington Consulting
- Rick Whittington on LinkedIn
- Caroline Prettyman on LinkedIn
- The Gather Case Study
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For the transcription of this episode, click here.
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