Every coworking operator eventually asks the same question: is our marketing actually working? This is the full-funnel marketing dashboard I build to answer it — one view that follows a prospect from the very top of the funnel all the way to booked revenue. It pulls website traffic and Google Business Profile activity at the top, layers in paid spend, leads, and cost-per-lead, then tracks funnel conversion (lead → tour → show → won) and the won revenue that comes out the other end.
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Here’s the full dashboard. Real data is flagged as real; anything still waiting on a source is clearly marked as a placeholder, so nobody mistakes an estimate for a fact. (Client name and location names have been removed.)
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