Coworking operators often assume that flex desks and memberships will drive the business model—but what if that’s not actually true?
In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability.
What we cover:
Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue
The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships
What play cafes teach us about add-ons and event revenue as reliable income streams
The challenge of churn in coworking memberships—and how to offset it with longer-term commitments
Why operators need to look under the hood of successful models instead of assuming what’s working from the outside
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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