What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution?
That’s exactly what Dan Wesson and Chelle Peterson did.
Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I’ve known them since they went through Coworking Startup School back in 2018. It has been so fun to watch their journey from launching their space in Tucson to building a platform that’s now helping operators all over the world.
They didn’t set out to create software. They just wanted to run a better coworking space.
But after juggling Calendly, DocuSign, Mailchimp, ActiveCampaign, social schedulers, answering services… and still missing leads, still feeling overwhelmed, still wondering what was falling through the cracks… they hit a breaking point.
So they fixed it.
We talk about:
– What they were actually dealing with behind the scenes before building CoLevel
– The moment they realized their tech stack was holding them back
– Why speed to lead is one of the biggest missed opportunities in coworking
– How automation can increase hospitality (not replace it)
– What it looks like to compete with larger operators without a big team
If you’ve ever felt like your tech stack is running you instead of the other way around… this one will hit home.
Resources Mentioned in this Podcast:
Daniel Wesson on LinkedIn
Chelle Peterson on LinkedIn
CoLevel
What Every Coworking Operator Needs to Know About Lease Renewals
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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