Switchyards has become one of the most talked-about concepts in the coworking world, a self-described “neighborhood work club” that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems?
In this episode, I sit down with Kane Willmott, CEO of IQ Offices, to reverse-engineer the Switchyards model. We walk through their pricing, staffing, buildout approach, and growth strategy to uncover what works, what’s risky, and whether this is a concept you should try at home.
We cover:
- What makes Switchyards different from traditional coworking spaces.
- Their $100/month membership model, no offices, and minimal staffing.
- Why the aesthetics and “cool factor” are central to their brand success.
- The financial realities of launching and sustaining this model at scale.
- Risks operators should consider before trying to replicate Switchyards.
If you’ve been intrigued by Switchyards’ rapid growth and cult-like following, this episode gives you the numbers, context, and reality check you need before testing the model yourself.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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