HOW TO OPEN A COWORKING SPACE IN SMALL TOWN COLORADO – AN OPERATOR STORY WITH JEN THOEMKE
INTRODUCTION Are you wondering how to open a coworking space even if your surrounding community is relatively small? Coworking spaces can often thrive in large cities communities due to a greater number of businesses/freelancers needing office space; in smaller towns, demand can sometimes be trickier to generate and maintain.In this coworking operator story, we focus […]
COWORKING SPACES – KEY PERFORMANCE INDICATORS FOR SUCCESS
Setting goals and tracking progress towards them is important to running any successful business. Here’s a famous quote attributed to Yogi Berra: THIS ARTICLE COVERS: A Key Performance Indicator, or KPI is: “A quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.” — GOOGLE DICTIONARY There are […]
COWORKING SALES FUNNEL DISSECTED
“If you build it, they will come.” This is the line from the 1989 movie Field of Dreams that has led small business owners down the path of failure for decades. There are a few other reasons that businesses fail, which I addressed in episode #83 – Top 5 Reasons Why Coworking Spaces Fail. The […]
TOP 10 CHECKLIST FOR FINDING YOUR NEXT COWORKING SPACE
WHEN SHOULD YOU START LOOKING AT A COWORKING SPACE? Initiating the search process for a coworking space can feel intimidating, it’s sort of the “this sh*t’s getting real” point. If you commit to doing a space, start your search process before you think you’re ready (or feel ready). Three reasons for starting before you feel […]
GIVING TOURS WITH A FOCUS HIGHER UP ON THE HIERARCHY OF NEEDS
When you think about different ways to improve your tour of your coworking space for a potential member, you often think about things like pricing or how to close the deal. I had a podcast listener email a question that really resonated with me about tours. She wanted to know what tangible items needed to […]
COWORKING KEY PERFORMANCE INDICATORS – A GUIDE TO WHAT TO TRACK IN YOUR BUSINESS
One of the ways we’ve been building our coworking community here at Everything Coworking is through various social media platforms, such as our Facebook group and our private Slack channel. We have great conversations, but during one of those conversations there were a lot of similar questions: Between Michael Everts from Shared Space in Atlanta […]
HOW BIG SHOULD MY COWORKING SPACE BE?
How Big Should my Coworking Space Be? One of the first questions you should ask yourself is, how big should my coworking space be? This will drive a lot of the decisions you’ll make about this business from whether or not you pursue this full time to startup costs, to space search to product mix […]
HOW TO PRE-SELL YOUR COWORKING SPACE
Mindset and Marketing – 2 Different Approaches to Pre-Selling a Coworking Space. Mindset is everything. You can know the numbers, have your marketing plan in a spreadsheet, and have read all the right books, but if your mindset as you market your space isn’t right, you’re likely to be disappointed by the results of your […]
COWORKING CASE STUDY: CAN I MAKE MONEY ON A COWORKING/ COWAREHOUSING SPACE?
The following question was posted to the Everything Coworking Facebook Group. It’s a hefty question that requires a response too long and detailed for a Facebook Group, so I thought I’d answer The Poster’s questions here. First, there are a couple of Everything Coworking podcast episodes that I suggest the Poster, and anyone with similar […]
5 STEPS TO CREATING A COWORKING MEMBER EVENT PROGRAM
The topic of member events is always a hot one for new operators and for experienced operators that know that those that play together stay together. Our new Community Manager University group has been sharing member event wins in our private Slack Group and some questions have come up from the newer folks in the […]
