243. Blending Digital and Physical Communities to Expand the Business Model of a Small Coworking Space
Michelle Talbert, a recovering corporate attorney, opened the doors to Her Power Space on January 12, 2020 and, due to the pandemic, locked them on March 31, and didn’t return to the Space until May.
Michelle talks us through this challenging beginning to her business, how she recovered, her unique blend of digital and physical business support for her members, and how she got her email marketing superpowers.
In this episode, we talk about:
Michelle’s coworking story - what led her to decide that she wanted to open a physical coworking space
Her Power Space’s Ideal Community Avatar
What Her Power Space offers digitally and physically and how it all fits together
Now that Michelle is getting her groove back after 2020/2021…what does success look like for her business and what steps she’s taking on the next phase of her journey?
Michelle’s unique email marketing competency…why she decided to learn email marketing and how she got so good at it.
What space management platform Michelle uses
What other technology and tools Michelle uses in her coworking space.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Michelle's Free Business and Marketing Resource: Make It Rain Customers
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