189. Daan Van Rossum, Chief Experience Officer at Dreamplex in Vietnam, on how they are designing coworking spaces that support members on their journeys to become better versions of themselves.

TODAY’S GUEST IS DAAN VAN ROSSUM, Chief Experience Officer at Dreamplex in Vietnam

IN THIS EPISODE, DAAN AND I DISCUSS:

Daan Van Rossum, Chief Experience Officer for Dreamplex in Vietnam shares:
How Dreamplex came to be - a culmination of Daan’s experience at international ad agencies, his commitment to helping others discover self-fulfillment, personal development, and figuring out what we want out of life.
That work should help employees to pursue meaning, purpose, and the ability to be their best selves.
How Dreamplex’s Gen Z research reflects a desire to go to a place to work that is designed around their wants and needs. How the Vietnamese highly value being able to work away from home - which in their culture, is often not a quiet, productive place to focus.
How Dreamplex’s reason for being is not so much about building community among members but giving companies access to an intentional work environment that draws employees in. The Vietnamese culture is more individual. But they want to go to a PLACE to do their work. They don’t want to work in a big open floor plan where they can spend the day encountering strangers.
Why Vietnam is embracing flexible workspaces.
What later-stage startups are looking for as they grow their teams and build a culture and deliver a really great employee experience - which becomes a big factor in attracting and retaining key talent.
That Dreamplex’s real competition is companies creating their OWN office space - not other coworking spaces, not market saturation.
How the physical product is only one tool in engaging the best people for a company….and how Dreamplex plays a role outside of the physical environment.
How they use content marketing as a major marketing tool.