302. Experiments in Third Spaces

I think we’re going to see demand for third spaces that are more of a work club approach than the traditional coworking/flexible office space that we see today.

Questions I’m asking:

• How strong will the demand for third places that are not just designed for work, but designed for social/play/community events?

• How will this business model work? What will drive profitability?

• What will the offer mix look like? Food and beverage? Event space? Lounge space that looks more like the lobby at the Hoxton? 

• What markets will support social/work clubs?

• What’s the minimum viable size for a social/work club model?

• Who will take the risk and experiment with these models?
  

Resources Mentioned in this Episode:

• Soho Works

• Groundfloor club

• https://www.groundfloorclub.com/membership/

• From Here

• Colette Club

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• The Coworking Startup School

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• Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

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