266. The Post Workspaces Co-Founders on What’s Working - FaceBook Ads, Content Marketing, Part-Time Private Offices and More
Dan Wesson and Chelle Peterson are the co-founders of The Post Workspaces in northwest Tucson.
The Post just celebrated its 2nd year anniversary. The Post had a major comeback after losing most of its pre-sold offices upon opening in March of 2020.
Dan and Chelle went through our Coworking Startup School™, are members of our Flight Group Academy, our Community Manager University and went through our Creative Coworking Partnerships course. You can get more info on these programs here.
When asked what they’d do differently on their next space, they responded “honestly, not much.” Not many first-time operators will say that…but Dan and Chelle were really intentional from the beginning about everything from their business model to their product mix, to their member wall.
In this episode, we talk about:
How they got into coworking to solve a problem on a first-floor Class A building.
What their partnership structure looks like with their landlord.
Who they serve in their suburban Tucson area and how they designed a space with their ideal member in mind.
How they’ve added suites to their offerings - that act as normal tenants, but have access to the Post (in their 90,000 feet Class A building).
How they’ve successfully used FaceBook ads to market their memberships
Their commitment to content marketing and how that’s served their business
Their recent Community Manager hire from the hospitality industry and how that’s served their business.
Why private, part-time offices are generating a significant premium over a typical office
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
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