250. What’s Selling in Coworking Today and What Customers Are YOU Serving?
There’s new demand coming into coworking spaces….these new segments have different requirements. You should be intentional about who you are serving and make sure you deliver on your promise.
IN THIS EPISODE, I TALK ABOUT:
Getting clear on who you serve, what value you provide that aligns with what your customer is shopping for.
Knowing what segments are active in your market so that you can decide what to offer, i.e., team suites or large meeting rooms.
If you want to serve the “Wants more out of life” individual member, buckle up - that’s a demanding member that is expensive to acquire.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
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