240. Why Coworking Spaces Should Leverage Lead Aggregators
Hector Kolonas is a flex workspace technologist, which means he spends a little too long exploring the tech that makes coworking spaces well... work. He's the co-founder of Syncaroo, curates the ThisWeekInCoworking newsletter and previously founded included.co the coworking perks program.
Syncaroo is important because it is likely that in the future, a lot, if not the majority of, enterprise users of coworking spaces, will transact through lead aggregators….so if you’re not on those sites, you will miss out. Keeping listings up to date on the lead aggregator sites is almost impossible for a Community Manager…Syncaroo solves this problem through technology/automation.
IN THIS EPISODE, WE TALK ABOUT:
The problem that Syncaroo solves for coworking space operators (the time it takes to update listings on all of the aggregators)
How to decide which aggregators to list with
What coworking trends that Hector is most excited about right now
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
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