177. How to Attract the WFH Segment to our Coworking Spaces
IN THIS EPISODE, I DISCUSS:
Are you excited about the huge potential demand for coworking space coming from the "Work from Home" segment?
They are not the same nut to crack as our typical coworking space member. Let's discuss:
How the WFH segment is different than our traditional coworking segments, who pays for their memberships, safety and security expectations.
How they are not solution-aware and require a different marketing approach than our active searchers.
Which advertising platforms align with different awareness stages.
Some tactics to use on the solution-unaware segment to get them into the top of our sales funnel.
RESOURCES MENTIONED IN THIS PODCAST:
The Global Workspace Association Conference
Hiring and Managing Community Managers Private Podcast
Tracy Morgan’s Facebook ads course
Free Masterclass: 3 Behind the Scenes Secrets to Creating a Successful Coworking Business
Looking to connect with other podcast listeners? Join us in the Everything Coworking Facebook Group!
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