154. Highlights of the GWA Financial Benchmarking Survey
TODAY’S GUEST IS CRAIG BAUTE, FOUNDER OF CREATIVE DENSITY AND DENSWAP
IN TODAY’S EPISODE, WE TALK ABOUT:
The 2019 GWA Industry Benchmark Survey
Overview of respondents and how that might impact the data (size, years in business)
The value of benchmarking data for operators trying to get a sense of how to model out a coworking pro forma
How might our view of this data be impacted by COVID-19?
How might product mixes shift going forward vs. what we see in the survey results?
Membership tenure by product type (coworking, dedicated desk, office)
What the data says about marketing tactics and the relative effectiveness
RESOURCES MENTIONED IN THIS PODCAST:
Chicago Coworks
GWA Financial Study - Buy for $499 a la carte or get a free copy as a member by joining for $297.
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