BUILD
OR PARTNER
The Best Approach to Adding Flexible Workspace to Your Building
The Market Has Changed
The traditional lease market isn't coming back the way it was. Landlords everywhere are fielding calls from coworking operators — but most have no framework for evaluating these deals.
Without understanding the economics, the operational requirements, and the range of partnership structures available, you're negotiating blind.
This free training gives you the clarity you need before you sign anything.
What You'll Learn
Economics & Revenue
Understand real revenue per square foot and how coworking compares to traditional leasing.
Real CapEx Costs
Learn actual build-out costs and the trade-offs between different investment levels.
What Running a Space Requires
The staffing, tech, sales, and daily operations most landlords don't anticipate.
The Operator Landscape
Who's out there, how they structure deals, and what to watch for in proposals.
Build vs. Partner Framework
A clear decision framework so you can confidently choose the right path for your asset.
Who This Is For
This Is For You If…
- ✓You own or manage commercial office space
- ✓You've been approached by coworking operators
- ✓You're exploring flex workspace as a strategy
- ✓You want to understand the economics before committing
- ✓You're evaluating management agreements or partnerships
Not For You If…
- ✕You're already operating a profitable coworking space
- ✕You're looking for a get-rich-quick scheme
- ✕You have no interest in flexible workspace
- ✕You're not willing to invest 60 minutes in learning
Meet Jamie Russo
Jamie Russo has been in the coworking industry since 2012 and hosts the Everything Coworking Podcast with over 400 episodes.
She's helped landlords evaluate RFPs, negotiate management agreements, and understand the operator landscape — including working with brands like IWG.
Jamie brings a rare perspective that combines deep industry knowledge with a practical, landlord-first approach to flexible workspace strategy.
